Always up for a good conversation

I lead product design through complexity.

I align customer needs, business priorities and delivery teams to set a clear direction for complex journeys.

Lead Product Designer · Product strategy · Complex journeys

Case studies

03 / How I work

Help teams move from ambiguity to a clear next step.

I connect customer needs, business goals and delivery realities so teams can make confident decisions and move forward together.

  • 01

    Build shared understanding

    I bring customer evidence, business context and operational constraints into the same conversation, so we agree on the problem before choosing a solution.

    Problem framing
  • 02

    Turn ambition into direction

    I make priorities, success measures and trade-offs explicit, then shape a sequence of work teams can deliver and learn from.

    Product strategy
  • 03

    Keep the plan responsive

    I surface assumptions early, test the riskiest parts and adapt the direction when new evidence or delivery constraints change what makes sense.

    Decision-making
04 / Things I build

I don’t just design products. I build and ship them.

Drivo Test iPhone home screen showing exam practice, progress and study modes
Drivo Test iPhone question library with search, driving theory questions and answer explanations
Free on the App Store

Drivo Test—from a learner need to a launched app.

I researched, designed and built an app that helps learners in Spain understand driving theory.

Mountain guide website homepage with a full-screen mountain photo and two booking actions Upcoming departures with dates, remaining places, prices and booking buttons Content manager with sections, route details and a draggable altitude profile
Working prototype

A mountain guide’s website he can run himself.

I designed and built a website, content manager and automation so a guide can publish routes and receive enquiries without touching code.

  • Services website
  • Content manager
  • Automations
05 / Summary

I’ve designed products across fintech, healthcare, retail and food delivery. Each industry has different constraints; I focus on the customer decision that matters and help teams make the next step clear.

I design the rules, not just the surfaces.

A little break

Grow a little good.

Five seeds. Five different flowers. A little care.

No rush. Good things take a little care.